This website’s focus is the millennial solo business traveller, also known as bleisure traveller. This person is an aspiring businessman or woman who is looking to get ahead but also seeks to enjoy life. He or she is not a workaholic, as he understands the need for a work/life balance but at the same time works hard to build a career.
The Solo Millennial Bleisure Traveller
This is what a 2014 report by Bridgestreet calls the “Bleisure Traveller”. So, our business person makes the most of each travel opportunity instead of jumping on the first available plane/train back home.
He/she relishes the opportunity to discover a new city and makes every effort to stay on after a business trip. These trips will last for at least a day or two, or if possible, a long weekend.
The bleisure traveller and the employer understand that staying on after a business trip helps to unwind following often stressful business meetings. The flexibility to stay on also creates a stronger bond and loyalty between employee and employer.
The Definition of the Millennial Bleisure Traveller
The millennial bleisure traveller (unless he/she works for Goldman Sachs) stays in hotels with a budget of £50-150/night, plus an extra £35/day for food allowance. The budget for short haul flights often only allows Ryanair, Easyjet and BA or equivalent in each geographic region.
Our traveller uses frequent flyer programs and is also a member of at least one or two hotel loyalty programs.
He or she also pays using hotel or airline credit cards to take advantage of opportunities to accumulate free flights or rooms, provided by frequent business trips.
For client meetings and entertainment our traveller has a budget of about £70-100/meeting for two.
The bleisure traveller:
- rents a car at the destination, as part of the business trip or for the extended weekend trip.
- takes a taxi/uber to the airport.
- might look for cafes, restaurants or bars with free wifi to do work at the destination.
- seeks to use co-working locations or will choose to work in the hotel lobby, by the pool or in the bar.
The Story of Solaris Traveller
I used to work in the hospitality industry as a receptionist and barman for the Holiday Inn Express and Ibis chains at various locations in Europe. During the years I learned what travellers were interested in and also gained an insight into the hospitality industry. I also learned how business people were travelling and how I would do it differently.
Fast forward a few years and I graduated from Napier University with a journalism degree. I got a job at AFP, the French News Agency which involved some domestic travel in Hungary. My next job was with ICIS, a price reporting company. Here I had to travel quite frequently to far flung places.
Doing It Differently
But what I did differently is that whenever I travelled I always took a few days off before or after the conference. This way I wasn’t only working but also enjoying the sights and scenery.
Most companies are OK if you tag on a few days as holiday, so I never understand why most business travellers just stay in the hotel and then dash off to the airport when business is done. Of course, a lot of them are worried about crime, being mugged and so on – which are completely silly things to worry about! I’ve never been attacked or anything in 16 years of travelling!
Thanks to my employer I can work remotely and take holidays before or after almost every business trip. I can also work in any location around the world using my laptop. Yet I am on a company’s payroll, doing a full time job. So I want to tell others on this blog how it is possible to be a travel blogger without giving up their jobs.
That’s why I’ve decided to set this website up to educate novice travellers how to combine business and leisure to make it bleisure! It is not difficult at all and you will soon notice that it improves your work performance. Going for a long walk in town after a busy day in a foreign location can help you switch off! It can also work for companies: it improves employee loyalty to the firm. So instead of discouraging it, this should be encouraged on both sides. At the end of the day combining work with leisure always pays dividends. No wonder you see these quirky offices with all the fun and games at Google, Apple and Facebook. So just open up and enjoy business travel a bit more!
Solaris Traveller stands for this: most business travellers travel alone (solo) and they do it in the solar system. So I have combined my love for the solar system and solo business travel and came up with the name Solaris Traveller.
By profession I have been a journalist since 2008. I hold a Bachelor of Arts, honours degree in journalism from Edinburgh Napier University.
My work has been featured by travelmag.co.uk, traveldudes.org, Agence France-Presse, Global Journalist magazine, the Estrella de Arica daily in Chile, Nepszabadsag Travel in Hungary and many international titles in London. I have also been interviewed by NPR Radio in the US and France24 in Paris whilst reporting from the Kolontar chemical disaster. I am also editor of two regional railway related websites in Sussex, one of them is South Coast Mainline and the other is Saint Leonards and Hastings Rail Improvement Programme, with the aim of bringing faster trains to the region. In addition, my previous blog featured in an interview in French magazine Marianne.
I have travelled extensively in Europe, South America, Morocco, Australia, Asia and the United States as well as Canada.
I have been travelling since I was 11 years old. My first trip took me to the neighbouring town to the spa. My father wouldn’t take me there so I sneaked out with my best friend! The punishment duly followed – but I became addicted and have been travelling ever since.
A couple of years later I dragged my friend along to Budapest – again not telling anyone. We both lived in a small village and Budapest was 200 kilometers away. My friend’s father forbade him to see me for a few weeks after this trip but my father was OK. I guess he figured he couldn’t stop me anyway!
It took another three or four years before I went abroad on my own. I saved some money and bought a train ticket to the Croatian seaside. I loved every minute!
Since then I’ve travelled far and wide and thanks to my work I’ve seen some truly beautiful places! So come and enjoy a short break and travel to the same places from the comfort of your sofa!
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